Originally published November 2019.

If you know who Mike Cernovich is... odds are you either love him or hate him...

But one thing is for sure: You've gotta respect him as a marketer.

With over nearly 1 million followers on Twitter, Mike is a big name in alternative media.

Your average joe probably knows him as the conservative citizen journalist that was featured on CBS's 60 Minutes...

But few people know that Mike is also an author, filmmaker, and entrepreneur.

In his book, "Gorilla Mindset," Mike goes deep on all the factors involved in building and maintaining a mindset capable of helping you tackle challenges and achieve your goals.

From mindfulness to nutrition to exercise... he takes a holistic approach on the interconnectedness of winning the "inner game" of the entrepreneurial psychology.

The biggest idea I took away from this one is simple... it has to do with self-talk:

Talk To Yourself The Same Way You Would Talk To A Trusted Friend

If your friend makes a mistake and comes to you looking for advice...

The best thing to do is probably to listen compassionately and offer comfort...

But how much longer would you remain friends if you gave overly harsh, critical feedback?

Something like... "God, you're so stupid! Why do you always mess up? This is going to ruin everything and I can't really see how this works out for you."

The fact is: You probably wouldn't remain friends for long.

So, why do we talk to ourselves this way?

We abuse ourselves... when we should really be cultivating self-love and self-respect.

So next time you are facing a challenge or reflecting on a regret...

Become mindful of the way in which you treat yourself.

As you condition yourself to be more forgiving, positive, and solution-oriented...

Confidence naturally grows. 🦍