How To Release Your Fear of Death and Get Shit Done: 2 Rules From “Winning Through Intimidation” by Robert Ringer

July 27, 2020

Welcome to Screw U (Also known as “The Real World” or “The School Of Hard Knocks”)

Class is now in session…

Your instructor today is Robert Ringer, author of the classic 1973 book, “Winning Through Intimidation.”

If the title caught your attention, chances are you want to: 

(A) Release Your Fear Of Death

(B) Get Sh*t Done (or “Get Paid”)

Well, you’re in the right place…

To put things in perspective, multi-millionaire marketing legend, Dan Kennedy, has said that this is one of the “three most influential books” he has ever read:

“This is a street-smart guy telling it like it is. Many people tell me they find the book— or at just its title without reading the book — offensive. When I hear that, I fear for their chances at survival. Success is a bare-knuckles business. Read Ringer.”

In “Winning Through Intimidation,” Robert shares the success secrets he learned while building his empire as a commercial real estate broker in the 60s.

His philosophy — welded in the fires of real world experience — include things like (paraphrased):

“You have no legal, moral, or logical reason to ‘Work your way through the ranks’”


“Staying positive is easier when you realize that success or failure is largely out of your control and only a small percentage of deals close.”

But today, we’re going to focus on 2 of his cornerstones. Get ready because here we go:

1. The 30 Year Theory 

Accepting reality includes accepting death. 

This process is difficult, but healthy.

Assume you’ve got — give or take — 30 years to “get on with it.”

Maybe there’s an afterlife, but consider that a bonus.

There’s no time to “play it safe.”

So, make this life a great one.

…That’s the essence of the 30 Year Theory.

2. The Ice Ball Theory

Robert recalls reading a science book that said the sun will burn out in 50 billion years…

With no light or heat, the earth would turn into a giant ice ball….

This truth is scary at first…

But then it is liberating.

Knowing this can put things into perspective…

It allows you to:

  • Avoid taking yourself too seriously
  • Have some fun
  • And take some big risks while trying to win at this strange game of life

After all if a deal doesn’t close or you suffer an embarrassing moment…

What could it possibly matter in an “ice ball” future?

Embrace it all.

— So that’s it for today.

Class dismissed.

P.S. Can you imagine how different 2020 would’ve looked if everyone lived these philosophies? 

P.P.S. If you’ve reached the end of this post… consider your decision to read this article a sign in-and-of itself that you are willing to face your fears. Congrats.


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© 2020 – Michael J. McGovern