Advertising On The Brave Browser — What If People Got Paid To View Your Ads?

May 14, 2020

In March 2020…


While the whole world was shutting down…


One little-known company added a record-breaking 1.3 million people to their user base.


This crazy 10.6% single-month growth comes from the same company that is challenging Facebook & Google in the advertising world…

 

They were recently featured on the Tim Ferriss Show…

 

And they will actually pay people to opt-in & see your ads.

 

It’s an internet browser much like Microsoft’s Internet Explorer, Google’s Chrome, or Apple’s Safari…

 

And it was founded in 2015 by the inventor of JavaScript & former Mozilla CEO, Brendan Eich…

The company is Brave.

 

This growth — which Head of Marketing, Des Martin, recently highlighted the the podcast, “Cryptotesters” — may be due to a growing privacy trend…

 

Brave allows users to browse the internet while blocking trackers and 3rd-party data aggregators from tracking their online behavior like a “Cyber Sherlock Holmes.”

 

If you’ve ever seen an ad that was so personally tailored to you that you felt it almost “read your mind…”

 

Then you’ve likely experienced the end result of how these trackers work…

 

While these assets have been a great way for companies to connect with customers/clients who most need their services…

 

There’s been growing security & privacy concerns from internet users about how data aggregators use, sell, and store personal information from trackers…

 

Information like names, phone numbers, emails, physical addresses, and payment information is often encrypted, shared, and stored on cloud servers (AKA someone else’s computer)…

 

And it seems that — because of this trend — Google is taking steps to curb user info-sharing…

 

In January 2020, they announced that Chrome will be phasing-out their use of 3rd party cookie trackers in 2 years.

 

Brave, Firefox, and Safari have already done this by default…

 

But Brave wants to be first to show advertisers that this doesn’t have to mean an “ad-pocalypse…”

 

They plan to more securely and privately harness users’ data while shielding their personal information and browsing history from outside mining…

 

Using a “wall” between browser and user, Brave can still use machine learning to find out which ads may match a user while also preventing personal data from ever leaving users’ personal devices…

 

So that users can ditch this “Cyber Sherlock Holmes…”

 

And anonymously opt-in to see ads that still reflect their interests and needs… while reclaiming their information ownership and privacy.

 

So, besides the privacy benefits of switching to Brave…

 

What would incentivize a user to view an ad? 

 

Well, Brave has also launched their own cryptocurrency called the Basic Attention Token, or BAT…

 

Which is, as of writing this article, at about $0.20 USD per token…

 

And BAT is now trading on some of the largest cryptocurrency exchanges in the world.

 

When a Brave user sees your advertisement — primarily in the form of a push notification on mobile and desktop browsers — they are awarded with BAT.

 

According to Brave, this has helped get a 6-12% click-through-rate (CTR) to landing pages…

 

Which is absolutely unheard of when you consider Hubspot’s research that showed an average display ad CTR of less than 1% across all industries…

 

And of those clicks, Brave has reported a 17% conversion to 10-second page views.

 

Because of the privacy-centered infrastructure, Brave has very limited access to the data of their users…

 

But according to research, they’ve secured early adoption from a young, tech-savvy, and affluent user base:

 

  • Average age ranges from 18-34 years old

  • 73% male / 27% female

  • 50% of users make $100k+ yearly income

Because of this, Brave has been an intriguing new destination for advertisers, especially in the blockchain space…

 

BlockFi — a financial services company focused on cryptocurrencies — has been one of the firsts on the platform…

 

And there’s even been participation from well-established brands like Audi and CBS…

 

As of writing this article in May 2020, the minimum ad spend requirement for a campaign on Brave Ads is $2,500 per month…

 

But for those with smaller budgets…

 

Brave has a waitlist for their self-serve platform which will soon allow advertisers to set up and run campaigns on their own, much like Facebook and Google…

 

Those who get in early to test on the platform may be able to escape the feeding frenzy of the Facebook and Google “red waters…”

 

And capitalize on privacy-centered “blue ocean” platforms like Brave.

 

The year 2020 has delivered a new world…

 

And as Robert Kiyosaki of The Rich Dad Company has recently said:

 

“It is the death of the industrial age… and the birth of the information age.”

 

Will a shift to privacy and crypto platforms be a founding pillar in this new information era?

 

Learn How To Download Brave For Free… Click Here: https://brave.com/rwo022 

 

Note: The link above is a referral link, which means that I’ll be compensated — without adding any costs — if you download the browser using this link. It’s a great way to support content creation like this article. If you prefer to not use a referral link, simply click the general link here: www.brave.com 

© 2020 – Michael J. McGovern