Write Words That Sell Big: Copywriting And Marketing In The 2020 Crisis And Beyond

May 21, 2020

Everyone knows that the world has changed…

But most people think that this change started happening in March 2020.

When the entire planet started shutting down, businesses scrambled to reach their customer-base remotely…

And some people had to adjust to working (and selling) from home for the first time.

Many business owners have pivoted to online strategies as a temporary survival mechanism…

Like a failed Las Vegas circus performer, they’ve started setting up their own big tent out of necessity…

While secretly hoping they’ll make it back to the big city…

They think: “If we can just hold on, we’ll be good when things return to normal…”

This is dangerous thinking…

Because I’m here to tell you:

“Normal” will never re-emerge the same way again…

This is because the biggest exodus in human history already started 25 years ago:

The move to an online world.

Don’t agree?

Ask Jeff Bezos of Amazon what his predictions were in the mid 90s…

And ask him how he’s doing right about now.

Face-to-face interaction will always be important…

But when it comes to marketing and selling in 2020 and beyond…

Ignoring the reach and scale of the internet is an easy way to miss huge opportunities and get left behind…

The difference between success & failure in this new world will come down to having one thing:

A real online marketing system.

Building this asset is much more than an insurance policy against stay-at-home orders…

The ability to get people excited enough to take action on your offers online will likely continue to be the single most important skill in the coming decades…

Imagine having a small army of salespeople that will work for free and never sleep…

Imagine consistently welcoming new, pre-sold customers from anywhere in the world…

24 hours a day. 7 days a week. 365 days a year.

That’s what a semi-automated digital marketing system can give you.

Even before the 2020 crisis, many were ahead of the curve:

>>> For every single-location restaurant owner…

There is a delivery-only “cloud” restaurateur who leverages mobile apps to feed patrons across the country…

>>> For every traveling sales coach who trades their time for money…

There is a sales consultant who gets recurring revenue by providing access to their virtual group coaching calls to reach clients worldwide…

>>> For every professor who teaches marketing theory classes in-person…

There’s a real-world marketing pro who’s built an online video course with up-to-date actionable content for a fraction of university tuition prices…

You get the point…

Building this system is about linking every new tool at your disposal:

  • Emails
  • Webinars
  • High-Converting Landing Pages
  • Social Media
  • Messenger Apps
  • Video Content
  • Sales Letters
  • Etc.

But these tools won’t mean much without persuasive messaging — or copy — that turns simple web traffic into raving clients…

You need to know your the psychology of your ideal client, inside and out…

You need to speak to their emotions. Their dreams. Their fears.

Knowing your market intimately starts with asking the right questions…

That’s why I put together a free video training…

It highlights the 14 copywriting questions you MUST ask yourself before positioning + marketing your business online…

For instant access to part 1, just click the link below:

Click Here For Instant Access <

Change is here… and it’s not waiting any longer.

Photo by Ross Findon on Unsplash

© 2020 – Michael J. McGovern