winning through intimidation

How To Release Your Fear of Death and Get Shit Done: 2 Rules From “Winning Through Intimidation” by Robert Ringer

How To Release Your Fear of Death and Get Shit Done: 2 Rules From “Winning Through Intimidation” by Robert Ringer

July 27, 2020

Welcome to Screw U (Also known as “The Real World” or “The School Of Hard Knocks”)

Class is now in session…

Your instructor today is Robert Ringer, author of the classic 1973 book, “Winning Through Intimidation.”

If the title caught your attention, chances are you want to: 

(A) Release Your Fear Of Death

(B) Get Sh*t Done (or “Get Paid”)

Well, you’re in the right place…

To put things in perspective, multi-millionaire marketing legend, Dan Kennedy, has said that this is one of the “three most influential books” he has ever read:

“This is a street-smart guy telling it like it is. Many people tell me they find the book— or at just its title without reading the book — offensive. When I hear that, I fear for their chances at survival. Success is a bare-knuckles business. Read Ringer.”

In “Winning Through Intimidation,” Robert shares the success secrets he learned while building his empire as a commercial real estate broker in the 60s.

His philosophy — welded in the fires of real world experience — include things like (paraphrased):

“You have no legal, moral, or logical reason to ‘Work your way through the ranks’”


“Staying positive is easier when you realize that success or failure is largely out of your control and only a small percentage of deals close.”

But today, we’re going to focus on 2 of his cornerstones. Get ready because here we go:

1. The 30 Year Theory 

Accepting reality includes accepting death. 

This process is difficult, but healthy.

Assume you’ve got — give or take — 30 years to “get on with it.”

Maybe there’s an afterlife, but consider that a bonus.

There’s no time to “play it safe.”

So, make this life a great one.

…That’s the essence of the 30 Year Theory.

2. The Ice Ball Theory

Robert recalls reading a science book that said the sun will burn out in 50 billion years…

With no light or heat, the earth would turn into a giant ice ball….

This truth is scary at first…

But then it is liberating.

Knowing this can put things into perspective…

It allows you to:

  • Avoid taking yourself too seriously
  • Have some fun
  • And take some big risks while trying to win at this strange game of life

After all if a deal doesn’t close or you suffer an embarrassing moment…

What could it possibly matter in an “ice ball” future?

Embrace it all.

— So that’s it for today.

Class dismissed.

P.S. Can you imagine how different 2020 would’ve looked if everyone lived these philosophies? 

P.P.S. If you’ve reached the end of this post… consider your decision to read this article a sign in-and-of itself that you are willing to face your fears. Congrats.


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© 2020 – Michael J. McGovern

pitch anything oren klaff

How To Instantly Get People To Listen To Your Ideas: One Big Secret From “Pitch Anything” by Oren Klaff

How To Instantly Get People To Listen To Your Ideas: One Big Secret From “Pitch Anything” by Oren Klaff

July 27, 2020

WARNING: Reader Discretion Is Advised…

You know those “gut instinct” moments when you discover something that you KNOW will change your life?

It’s those insights that dramatically change the way you look at the world — or yourself — for the better…

Odds are you’ll have a moment like that when reading Oren Klaff’s book, “Pitch Anything.” 

Oren is a world-renown author and pitch expert when it comes to helping companies raise big capital…

When a million-dollar — or even billion-dollar — project needs money…

People call Oren to make the pitch.

Whether or not you think you’re in “sales” isn’t important…

Because the book is all about how the brain receives new ideas…

And while most of the stories are about high stakes business pitches…

The underlying principles still apply if you are a person who has any desires in life.

You are? Great. 

The opening lines share the “big idea” ⬇️

“There is a fundamental disconnect between the way we pitch anything and the way it is received by our audience.

As a result, at the crucial moment, when it is most important to be convincing, nine out of ten times we are not. 

Our most important messages have a surprisingly low chance of getting through. 

You need to understand why this disconnect occurs in order to overcome it, succeed, and profit.”

There’s a dizzying amount of great insights in the book…

But I’ll focus on one concept: 

The Crocodile Brain

Most people think that communicating through words works like copy and paste…

You think to yourself: “I’ll just explain my idea logically, then they’ll understand what I’m talking about, word for word.”

This is wrong.

The reason has to do with the structure of the brain and our evolutionary past…

The brain has three parts:

  • The “Crocodile” or “Croc” Brain
  • The Mid Brain
  • And the Neocortex
pitch anything oren klaff

The “croc” brain — also known as the “lizard” brain — is the silent puppeteer in charge of our behavior most of the time…

It helps maintain basic bodily functions like breathing and heartbeat…

But it’s also responsible for helping us stay alive by alerting us to DANGER and NEW CHANGES in our environment…

If at this point you’re still reading…

Chances are you were initially intrigued by the mysterious:

“WARNING: Reader Discretion Is Advised…”

…at the beginning of this post.

Fear… Uncertainty…

This is the croc brain at work.

It grabs you, shakes you, and says “Whoa there… pay attention here… WTF is this?!”

Unlike the mid brain, which decodes complex social dynamics and status hierarchies…

Or the neocortex, which is responsible for conceptual thinking and abstract problem solving…

This base structure (which gets its name from resembling the brains of our very distant reptilian cousins) came long before these higher level functions…

And it helped humans survive for millions of years by asking:

Is this situation a threat to my immediate survival? Is it new and exciting? Or can I just mark it as “spam” and move on?

This is because the brain has an unwritten law of survival: 

DO NOT send anything up to the neocortex for energy-draining problem solving unless you come across something totally out of the ordinary that could:

  1. Kill Me
  2. Help Me

Like the ground floor of a high-rise office building…

The croc brain wants to process you through security and confirm you’ve got an appointment BEFORE sending your idea upstairs…

Because a great pitch is about getting and keeping attention.

Your pitch is developed and delivered from your own neocortex, but it isn’t immediately processed in your listener’s neocortex…

It has to make its way up the different stories of your brain’s “building.”

So you need to grab attention by positioning your idea as something new, urgent, and unique.

IF you can do this & make it to the “lobby elevator” to head up…

Then you’ve got a shot at closing the deal, whatever your “deal” may be.

Learn how to get and keep attention: Pitch Anything on Amazon

© 2020 – Michael J. McGovern