Deprogramming Yourself: Why Adapting To The New Decentralized Economy Is More About “Unlearning” Than Learning

Deprogramming Yourself: Why Adapting To The New Decentralized Economy Is More About “Unlearning” Than Learning

June 24, 2020

For just a moment, think back to when you were a kid…

Here’s some questions for you:

Do you remember anyone asking you if you wanted to go to school in the first place?

Did you ever agree to sit inside for 8 hours a day, 5 days a week, 9 months a year?

Did you opt-in to the grading system? To be penalized and embarrassed for — what should be — the constructive experience of making mistakes?

It’s not likely that you did…

Here’s another question:

Have you ever considered what the long-term effects of growing up in this environment may have been in your life?

Hold that thought & fast forward to today:

Everyone knows the world is changing…

The historic shift to a decentralized online world has been accelerated by blockchain technology and the crises of 2020…

Most people are being forced to restructure their lives without a “roadmap.”

This is partly because roadmaps aren’t very helpful in a crisis…

And because the old career & life advice is becoming obsolete.

Why?

The Industrial Age is dying a quick death.

And this will be a challenge for many people…

Because as kids, most of us were “programmed” to fit into the old industrial world.

The “need” to pay a big university tuition… The job security of a 9-5 career… Pensions…

All disappearing.

And when you add in the emergence of A.I. and the shift to remote work…

It’s clear that following this path will no longer be a safe or logical option for most people.

The burden of proof — and the burden of risk — is now on the old system…

So what is the new roadmap? How can you adapt? 

Where is the “software upgrade” you need for your mind?

Dan Sullivan is the co-founder of Strategic Coach — a company that trains some of the world’s top entrepreneurs…

He recently talked about this new challenge:

“Most of our entrepreneurs, after about six weeks of this situation, are already 80% in the new world. They’re in a new normal now. 

So whether you’ve done it before or not, and whether this is familiar to you or very frightening, you’re going to have to be someone else. You have to give up a lot of who you used to be or who you think you used to be.”

So…

Who are you?

Or who do you think you are?

These aren’t whimsical philosophical questions for you to ponder while stroking your chin…

Meditating on these could be the very key to surviving and thriving in the next decade & beyond…

This is because the fast-paced future is creating a huge demand for entrepreneurs and those who have developed entrepreneurial skills…

And part of stepping into the role of an entrepreneur is about releasing yourself from damaging beliefs about who you’ve been, who you are now, and who you are planning to become.

It’s about becoming okay with making mistakes…

It’s about adding true value to people’s lives…

And about choosing to operate in a voluntary free exchange.

Ideas that may have been talked about in school… But weren’t consistently practiced by the “adults in the room.”

And as it becomes more risky NOT to be an entrepreneur…

This might just be the future you need.

“The really great entrepreneurs I know are more in touch with who they were as children than non-entrepreneurs. 

Entrepreneurs tend to be very driven for their entire lifetimes by childlike dreams. 

When we’re children, our dreams are exciting, everything is new, everything is amazing, everything is fresh. And I’ve encountered 50- and 60-year-old entrepreneurs who are very much exhibiting that same sense of excitement in the present.”

– Dan Sullivan

Most of us forget what this joy feels like because it’s buried deep under trauma and subconscious programming…

It withered away in a “learning” environment that we were actually just forced into…

But what if you could reconnect with this excitement?

Now more than ever, there’s new opportunities for people to:

  • Integrate their work with their passions
  • Explore new levels of creativity and value creation
  • And collaborate with almost anyone in the world instantly

All at a level that was almost impossible in the past…

So, what if you could do all this AND reconnect with the same wonder you had as a kid?

Maybe it’s time to unlearn a few things.

Photo by Robynne Hu on Unsplash

© 2020 – Michael J. McGovern

Steve Jobs Lost Interview 1995

Steve Jobs’ Lost 1995 Interview: 3 Big Lessons About Doing Great Work

Steve Jobs’ Lost 1995 Interview: 3 Big Lessons About Doing Great Work

June 11, 2020

In 1995, Bob Cringely — a guy who was hired and fired 3 separate times by Steve Jobs — sat down to  interview Jobs for a documentary…

The documentary, The Triumph Of The Nerds, only used about 9 minutes of the 69 minute interview…

The rest was thought to be lost forever when all master tapes went missing during shipping…

That was until the director dug up an extra copy in his garage. 

The interview was filmed at a special moment in time…

  • Steve had been fired from Apple a decade before…
  • He had then created Pixar (Toy Story would release in ’95)
  • And it was about a year before Apple would buy his company, NeXT, and reinstate him as the leader of the same company he had both founded and been kicked out of

The interview reveals his world-changing philosophy and vision…

Here are 3 lessons from Steve Jobs about doing great work:

1. Don’t Care About Being Right… Care About Success

Steve always had a strong opinion, but he also had a history of changing his mind in as little as 5 minutes after hearing a better idea.

In the end, it’s not about being right…

But doing what is right.

2. Challenge People To Produce Better Work… BuT Make Sure They Know You’re Still Confident In Them

When you’re surrounded by a group of “A Players,” it would be strange if people didn’t want to have their ideas and work critiqued…

Feedback and improvement ultimately leads to the best work in the long run…

But Steve knew that confidence is still a fragile thing for even the highest performers…

So, he would confront people directly when they produced work that wasn’t the best they could do…

But he made it a point to communicate his continued confidence in their ability to figure it out.

3. Discover The Best Things That Humans Have To Offer… And Then Spread It Around

Steve knew that the future of computers was going to be much more than simple computation…

He said that we all know there’s much more going on “under the surface” of normal life…

That we experience it when there’s a “gap” in our lives…

When things don’t fit exactly the way we want them to…

It’s the same thing that causes people to become poets instead of bankers…

And he knew computers would be a way to transmit that feeling with other people.

For Jobs, knowing how to steer the company in this direction was about having good taste.

To develop good taste, it’s about exposing yourself to the best of what humans have done…

And in Jobs’ words: “Then spread it around so that everybody grows up with better things.”

(Photo by AB on Unsplash + Walter Isaacson Book)

© 2020 – Michael J. McGovern

brave browser advertising

Advertising On The Brave Browser — What If People Got Paid To View Your Ads?

Advertising On The Brave Browser — What If People Got Paid To View Your Ads?

May 14, 2020

In March 2020…


While the whole world was shutting down…


One little-known company added a record-breaking 1.3 million people to their user base.


This crazy 10.6% single-month growth comes from the same company that is challenging Facebook & Google in the advertising world…

 

They were recently featured on the Tim Ferriss Show…

 

And they will actually pay people to opt-in & see your ads.

 

It’s an internet browser much like Microsoft’s Internet Explorer, Google’s Chrome, or Apple’s Safari…

 

And it was founded in 2015 by the inventor of JavaScript & former Mozilla CEO, Brendan Eich…

The company is Brave.

 

This growth — which Head of Marketing, Des Martin, recently highlighted the the podcast, “Cryptotesters” — may be due to a growing privacy trend…

 

Brave allows users to browse the internet while blocking trackers and 3rd-party data aggregators from tracking their online behavior like a “Cyber Sherlock Holmes.”

 

If you’ve ever seen an ad that was so personally tailored to you that you felt it almost “read your mind…”

 

Then you’ve likely experienced the end result of how these trackers work…

 

While these assets have been a great way for companies to connect with customers/clients who most need their services…

 

There’s been growing security & privacy concerns from internet users about how data aggregators use, sell, and store personal information from trackers…

 

Information like names, phone numbers, emails, physical addresses, and payment information is often encrypted, shared, and stored on cloud servers (AKA someone else’s computer)…

 

And it seems that — because of this trend — Google is taking steps to curb user info-sharing…

 

In January 2020, they announced that Chrome will be phasing-out their use of 3rd party cookie trackers in 2 years.

 

Brave, Firefox, and Safari have already done this by default…

 

But Brave wants to be first to show advertisers that this doesn’t have to mean an “ad-pocalypse…”

 

They plan to more securely and privately harness users’ data while shielding their personal information and browsing history from outside mining…

 

Using a “wall” between browser and user, Brave can still use machine learning to find out which ads may match a user while also preventing personal data from ever leaving users’ personal devices…

 

So that users can ditch this “Cyber Sherlock Holmes…”

 

And anonymously opt-in to see ads that still reflect their interests and needs… while reclaiming their information ownership and privacy.

 

So, besides the privacy benefits of switching to Brave…

 

What would incentivize a user to view an ad? 

 

Well, Brave has also launched their own cryptocurrency called the Basic Attention Token, or BAT…

 

Which is, as of writing this article, at about $0.20 USD per token…

 

And BAT is now trading on some of the largest cryptocurrency exchanges in the world.

 

When a Brave user sees your advertisement — primarily in the form of a push notification on mobile and desktop browsers — they are awarded with BAT.

 

According to Brave, this has helped get a 6-12% click-through-rate (CTR) to landing pages…

 

Which is absolutely unheard of when you consider Hubspot’s research that showed an average display ad CTR of less than 1% across all industries…

 

And of those clicks, Brave has reported a 17% conversion to 10-second page views.

 

Because of the privacy-centered infrastructure, Brave has very limited access to the data of their users…

 

But according to research, they’ve secured early adoption from a young, tech-savvy, and affluent user base:

 

  • Average age ranges from 18-34 years old

  • 73% male / 27% female

  • 50% of users make $100k+ yearly income

Because of this, Brave has been an intriguing new destination for advertisers, especially in the blockchain space…

 

BlockFi — a financial services company focused on cryptocurrencies — has been one of the firsts on the platform…

 

And there’s even been participation from well-established brands like Audi and CBS…

 

As of writing this article in May 2020, the minimum ad spend requirement for a campaign on Brave Ads is $2,500 per month…

 

But for those with smaller budgets…

 

Brave has a waitlist for their self-serve platform which will soon allow advertisers to set up and run campaigns on their own, much like Facebook and Google…

 

Those who get in early to test on the platform may be able to escape the feeding frenzy of the Facebook and Google “red waters…”

 

And capitalize on privacy-centered “blue ocean” platforms like Brave.

 

The year 2020 has delivered a new world…

 

And as Robert Kiyosaki of The Rich Dad Company has recently said:

 

“It is the death of the industrial age… and the birth of the information age.”

 

Will a shift to privacy and crypto platforms be a founding pillar in this new information era?

 

Learn How To Download Brave For Free… Click Here: https://brave.com/rwo022 

 

Note: The link above is a referral link, which means that I’ll be compensated — without adding any costs — if you download the browser using this link. It’s a great way to support content creation like this article. If you prefer to not use a referral link, simply click the general link here: www.brave.com 

© 2020 – Michael J. McGovern